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Privacy Policy
Peoples Medical Clinic respects your privacy. This policy explains how information may be collected, used, disclosed, and protected when you visit peoplesmc.com, including through cookies, analytics, and advertising technologies.
Proposed effective date: 16-08-2026.
On this page
- At a glance
- 1. Scope
- 2. Information collected through the website
- 3. Cookies and similar technologies
- 4. Analytics, tag management, and advertising services
- 5. Why we use website information
- 6. Consent and your choices
- 7. Health information and sensitive information
- 8. Sharing and processing outside Canada
- 9. Retention
- 10. Safeguards
- 11. Access, correction, and privacy questions
- 12. Children and families
- 13. Changes to this policy
Do not send medical information through this website or social media. Call the clinic at (403) 764-1010.
At a glance
- This is a public information website. It does not currently provide online booking, patient accounts, medical forms, or a public email contact.
- Do not submit symptoms, diagnoses, health-card details, prescription information, or other personal medical information through this website or social-media channels. Please call the clinic at (403) 764-1010.
- Non-essential analytics and advertising technologies must remain blocked until a visitor chooses to allow them. Refusing them must not prevent access to clinic information.
- Patient health records and clinical communications are handled separately under Alberta’s Health Information Act and the clinic’s clinical privacy procedures.
1. Scope
This policy applies to information handled through the Peoples Medical Clinic public website. It does not replace the clinic’s notices and procedures for patient health records, medical care, pharmacy records, employment information, or telephone communications.
2. Information collected through the website
Information you choose to provide
The website does not currently include appointment, contact, prescription, health-history, or patient-portal forms. If you call the clinic, information collected during the call is handled under the clinic’s applicable clinical and business procedures rather than by the website analytics described here.
Information collected automatically, with consent where required
Depending on your cookie choices and the technologies enabled, the website and its service providers may process:
- Internet Protocol address and approximate location derived from it
- Browser, device, operating-system, and language information
- Pages viewed, referring page, date, time, and visit duration
- Links, buttons, and other website interactions
- Cookie identifiers, advertising identifiers, and similar online identifiers
- Advertising and conversion events, such as whether a clinic advertisement led to a website visit or telephone-button selection
We do not intend to use these tools to collect the content of telephone calls or personal medical information.
3. Cookies and similar technologies
The website may use the following categories:
- Essential technologies: required for security, basic WordPress operation, accessibility, and saving privacy choices.
- Analytics technologies: help us understand website traffic, page performance, and how visitors use the site.
- Advertising technologies: help measure advertising, limit repeated ads, create audiences, and show more relevant advertisements.
Essential technologies may operate without an optional-cookie choice where legally permitted. Analytics and advertising technologies must be disabled by default and activated only after the visitor’s affirmative choice.
4. Analytics, tag management, and advertising services
| Service | Purpose | Information that may be processed |
|---|---|---|
| Google Tag Manager | Manages website tags and applies consent rules. | Consent state, tag activity, and technical information needed to operate configured tags. |
| Google Analytics | Measures website traffic, page use, performance, and general visitor patterns. | Online identifiers, IP and device information, page URLs, referrals, timestamps, and interaction events. |
| Google Ads | Measures advertising conversions and may support remarketing or audience functions when enabled. | Advertising identifiers, cookie identifiers, device and browser information, page visits, and selected conversion events. |
| Meta Pixel | Measures Meta advertising performance and may support audiences and remarketing when enabled. | IP address, browser and device information, cookie identifiers, page URLs, referrals, and selected website events. |
| Snap Pixel | Measures Snapchat advertising performance and may support optimization, audiences, and targeting when enabled. | IP address, browser and device information, cookie or device identifiers, page URLs, referrals, and selected website events. |
Google, Meta, and Snap process information under their own terms and privacy policies. Their practices and technologies can change. Links to their current privacy information appear under Your choices and controls.
5. Why we use website information
We may use permitted website information to:
- Operate, secure, troubleshoot, and improve the website
- Understand which pages and clinic information are useful
- Measure website and advertising performance
- Understand whether an advertisement resulted in a website interaction
- Maintain records of privacy choices
- Meet legal, regulatory, security, and accountability requirements
We will not require consent to analytics or advertising as a condition of viewing core clinic information.
6. Consent and your choices
Our intended implementation is prior opt-in consent: non-essential analytics and advertising tags do not load or transmit data until you choose to allow the relevant category.
The website’s cookie controls should allow you to:
- Accept all optional technologies
- Reject all non-essential technologies
- Select analytics and advertising categories separately
- Reopen Cookie Settings and withdraw or change your choice at any time
Withdrawing consent applies going forward and does not affect processing that was lawful before withdrawal. You can also delete or block cookies in your browser. Blocking essential technologies may affect limited website functions; rejecting analytics and advertising must not prevent access to public clinic information.
Additional controls are available through:
7. Health information and sensitive information
Peoples Medical Clinic does not intend to send symptoms, diagnoses, medications, health-card details, appointment reasons, clinical communications, or other patient health information to Google, Meta, Snap, or other advertising and analytics providers.
Advertising and analytics tags must not be placed on any future page, form, portal, or workflow that collects or displays patient health information unless the clinic completes a separate privacy, security, vendor, consent, and legal review and implements appropriate safeguards.
For information about access to or correction of patient health records, please contact the clinic. Patient health information is governed by Alberta’s Health Information Act where applicable.
8. Sharing and processing outside Canada
Website information may be processed by service providers that support hosting, security, analytics, advertising, and website operation. Google, Meta, Snap, and their subprocessors may store or process information outside Alberta or Canada. Information processed in another country may be subject to that country’s laws and lawful access by its courts, law-enforcement agencies, or other authorities.
We do not sell patient health information. The use of advertising audiences or measurement tools is not permission to disclose patient health information.
9. Retention
We retain clinic-controlled website information only as long as reasonably necessary for the purposes described in this policy, legal or accountability requirements, security, and dispute resolution. Cookie and platform retention also depends on the choices configured in Google, Meta, Snap, the consent platform, and the visitor’s browser. Current cookie names, providers, purposes, and durations should be listed in the website’s Cookie Settings panel before this policy is published.
10. Safeguards
We use reasonable administrative, technical, and organizational safeguards appropriate to the information and risks involved. No internet transmission, cookie, or storage system is completely secure. Visitors should not use the public website or social-media channels for confidential medical communication.
11. Access, correction, and privacy questions
Subject to applicable law, you may ask about personal information controlled by Peoples Medical Clinic, request access or correction, or withdraw consent to optional website tracking.
Privacy Responsible Person
Peoples Medical Clinic
5-4801 26 Ave NE
Calgary, AB T1Y 3E1
Telephone: (403) 764-1010
Please do not include personal medical details in a privacy inquiry sent through public or social-media channels. The clinic does not currently publish a privacy email address or website contact form.
You may also learn about privacy rights or complaint processes from the Office of the Information and Privacy Commissioner of Alberta or the Office of the Privacy Commissioner of Canada, depending on which law applies.
12. Children and families
The website provides general clinic information for individuals and families. We do not knowingly use the website’s advertising technologies to profile children under 13. A parent or guardian should make privacy choices for a child who cannot provide meaningful consent.
13. Changes to this policy
We may update this policy when website features, service providers, laws, or clinic practices change. Material changes to optional collection, use, or disclosure require updated notice and consent where applicable. The published page will show its effective date and latest revision date.
Privacy questions?
Contact the Privacy Responsible Person at Peoples Medical Clinic by telephone or mail. Do not include medical details in public or social-media messages.
